Android Set Top Box Market, By Resolution (HD, Full HD, 4K and above), Distribution Channel (Online,

Published Date: April 2020 | Report Code : IT2064166


Android Set Top Box Market, By Resolution (HD, Full HD, 4K and above), Distribution Channel (Online, Brick and Mortar), and By Region (North America, Europe, Asia Pacific, Middle East & Africa, and South America) – Market Size & Forecasting To 2028

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Report Code : IT2064166

Status : Published April 2020

The Global Android Set-Top Box Market size was valued at USD 172.5 million in 2019. In terms of revenue, the market is anticipated to register a CAGR of 19.5% over the forecast period,  anticipated to succeed USD 695.9 million by 2028. The upsurge in viewers’ preference for hybrid content is one of the vital factors positively impacting the market for Android set-top boxes across the world. Additionally, the growth of digitization across the developing nations is further aiding the market for Android set-top boxes (STB) to grow at a considerable rate. Some of the other factors, like growing internet penetration and an increase within the adoption of OTT and IPTV platforms, are expected to make significant growth opportunities over the forecast period.

Android-powered set-top boxes are evolving and rapidly becoming a desirable option among the consumers due to its offerings, like diverse content, rich and powerful user experience, also like access to a wider range of apps. These devices are a lot more personalized as compared to the traditional STB, ultimately attracting the masses. Several in-built features, including voice recognition, robust app ecosystem, TV Input Framework (TIF), and video-conference, are expected to extend the recognition of such devices over the subsequent few years. These android boxes provide multiple connectivity options to the users, including HDMI outputs, USB ports, Bluetooth, Wi-Fi, and Ethernet port.

Android set-top boxes are increasingly gaining popularity among the manufacturers also. Prominent players within the marketplace are designing and launching Android set-top boxes due to its reduced cost of development and time-to-market. These boxes are steadily gaining traction and beginning to acquire an increasing share of the already established set-top box market. This growth is primarily thanks to the rising number of partnerships with OEMs and operators worldwide.

Over the last couple of years, there has been an increasing demand for OTT streaming services and platforms among the purchasers. High-speed internet availability across the world is further boosting the adoption of OTT and Video on Demand (VoD) services. The influx of OTT platforms is providing consumers with various choices regarding content consumption. Various factors drive the expansion of OTT streaming, like low-cost, flexible business models, also as accessibility on numerous devices without the necessity to get into a long-term contract.

The world is witnessing a substantial increase in broadband connectivity across the emerging regions, due to the arrival of advanced technologies, like 4G/LTE, and rapid development in next-generation 5G connectivity. Additionally, the advancements in next-generation satellite technologies are expected to offer rise to the fast and powerful delivery of digital services. Also, since media consumption of video is increasingly happening in digital formats, users are spending more and longer on digital platforms as compared to traditional mediums.

Key Factors Impacting the Growth of Android Set Top Box Market:

  • The integration of varied technologies within the android STBs, like voice-enabled remote interaction, Bluetooth Low Energy (BLE), and Ultra-high-definition resolution, make them stand out as compared to the traditional STBs
  • The prominent players within the android set-top box market are providing user-friendly as well as technology, feature-rich android STBs to realize a competitive edge
  • An upsurge within the use of OTT platforms has propelled several vendors to undergo partnerships and mergers and acquisitions with content providers, in an effort to strengthen their product offerings
  • There has been an growing consumer inclination towards paying premium charges for niche services/content with higher resolution
  • The considerable consumer demand for OTT services has led the market incumbents to introduce android STBs in their product offerings to retain their customer base.

The Android Set Top Box market segmentation is based on resolution, distribution channel, and region.

Resolution Outlook:

Based on the resolution, the worldwide marketplace for android STB has been segregated into ‘HD and full HD’ and ‘4K and above’. The ‘HD and full HD’ segment dominated the industry in 2018 and is predicted to retain its dominance over the forecast period. HD and full HD android boxes are increasingly being preferred by the masses, due to high-video quality delivery at a reasonable price. Additionally, the low prices and ease within the availability of those boxes are attracting the middle-class population, in turn, creating demand for this segment. Furthermore, as per the recent trend, conventional SD boxes are increasingly being replaced with HD and Full HD Android set-top boxes, further supplementing the revenue growth.

The ‘4K and above’ segment are predicted to experience the fastest rate of growth between 2019 and 2027. Factors, like increasing demand for original and ultra-high resolution content, is predicted to propel the demand for ‘4K and above’ boxes worldwide. Additionally, rising inclination towards at-home entertainment via large screen TV displays is anticipated to make significant growth opportunities for 4K android set-top boxes within the near future. Additionally, premium 4K technology is anticipated to draw in investments across the video value chain. The key market players are heavily investing in high-end technologies to launch 4K android STB within an inexpensive price-tag.

Distribution channel Outlook:

The Android set-top box (STB) market has been bifurcated on the idea of the channel into online and brick and mortar. The brick and mortar segment accounted for the most important share of the general revenue in 2018. A number of the factors propelling the expansion of this segment include physical verification of the device by the buyer before making any purchase decision. Additionally, a majority of consumers initially research and acquire the merchandise related information on online platforms and later purchase it in physical stores, thereby propelling the expansion of the brick and mortar segment.

The online segment is anticipated to foresee a substantial amount of growth within the coming years, due to changing consumer preference to buy on e-commerce platforms. A plethora of options available on e-commerce websites and therefore the ability of consumers to match multiple products on various parameters are a number of the factors boosting the expansion of this segment. Additionally, online platforms often provide various deals and incentives to draw in the purchasers. Prominent players are marketing their products on their online retail stores in an effort to expand their customer base and gain access to newer distribution channels. These factors altogether are expected to have a positive impact and stimulate the pace of the web segment.

Regional Outlook:

The Asia Pacific dominated the general marketplace for the Android set-top box in terms of volume in 2018. An important factor impacting the expansion within the region is an upsurge within the internet and smart TV penetration resulting in online data consumption. Additionally, rising consumer awareness concerning content digitization in emerging countries, like India, is further expected to propel regional growth. China is one of the leading countries with a robust presence of cost-efficient also as feature-rich android set-top box manufacturers.

The North America marketplace for android STB is predicted to witness considerable growth over the forecast period, registering a CAGR of over 22.0% in terms of volume. A number of the main factors driving the expansion of the regional market include the adoption of Ultra-High-Definition (UHD) devices, expansion of UHD content, also as growing consumer preference for viewing content via subscription-based OTT platforms, like Netflix and HBO Now. The U.S. is anticipated to dominate the North American region due to the developing interests, primarily among younger demographics, towards OTT and IPTV platforms. Additionally, media consumption within the U.S. has witnessed a big increase alongside a shift from traditional formats towards new-age digital media.

Competitive Landscape

The marketplace for an Android set-top box is fragmented with the presence of various local and international players competing with one another within the industry. Growing adoption of OTT, IPTV, and other digital media platforms, also as increasing internet penetration in developing economies, are expected to supply significant growth opportunities to the players. Leading players within the market are shifting their focus from conventional boxes towards new-age Android set-top boxes, due to the growing consumer demand for high-end and feature-rich devices. In an effort to realize a competitive edge, manufacturers are continuously investing in R&D activities and forming strategic partnerships to introduce cost-efficient devices.

This report also includes the profiles of key Android Set Top Box market companies along with their SWOT analysis and market strategies. In addition, these competitive landscapes provide a detailed description of each company including future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launch, new product developments, and other latest industrial developments.

Key Developments in Android Set Top Box Market:

  • In November 2019, Irdeto announced a partnership with Amlogic and Skyworth Digital, to introduce a low cost android-powered hybrid set-top box.
  • The world is witnessing substantial increase in broadband connectivity across the emerging regions, due to the arrival of advanced technologies, like 4G/LTE, and rapid development in next-generation 5G connectivity.
  • The advancements in next-generation satellite technologies are expected to offer rise to a fast and powerful delivery of digital services.

What Does This Report Provide?

This report provides a detailed understanding of the global Android Set Top Box market from qualitative and quantitative perspectives during the forecast period. The report also provides dynamic indicators with potential impact on the market during the forecast period and an in-depth analysis of the leading companies operating in the market.

Market Segmentation:

By Resolution

  • HD
  • Full HD
  • 4K and above

By Distribution channel

  • Online
  • Brick and mortar

By Region:

  • North America Android Set Top Box Market
    • By Country (US, Canada, Mexico)
    • By Resolution
    • By Distribution channel
  • Europe Android Set Top Box Market
    • By Country (Germany, Russia, UK, France, Italy, Spain, Rest of Europe)
    • By Resolution
    • By Distribution channel
  • Asia Pacific Android Set Top Box Market
    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
    • By Resolution
    • By Distribution channel
  • Middle East & Africa Android Set Top Box Market
    • By Country (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa)
    • By Resolution
    • By Distribution channel
  • South America Android Set Top Box Market
    • By Country (Brazil, Argentina, Colombia, Rest of South America)
    • By Resolution
    • By Distribution channel

Reasons to Buy This Report:

  • Market size estimation of the Android Set Top Box market on a regional and global basis
  • Unique research Usage for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market


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