Global Anti-Counterfeit Packaging Market, By Technology (RFID, Hologram, Taggants, Barcodes, and Wa

Published Date: | Report Code : PK1953908


The Anti-Counterfeit Packaging Market is projected to register high demand during the forecast period with increasing demand from major end-use industries such as Food & Beverages Packaging, Healthcare & Pharmaceuticals, Clothing & Apparel, Electronics, and Others during the forecast period. 

With the growth of the e-commerce industry, there has been a surge in counterfeit products. Various complaints have been made by customers about receiving fake goods. To address this issue, anti-counterfeit packaging is being adopted that confirms the authenticity and prevent imitation of goods.

Segment Analysis:

Various technologies are being used for anti-counterfeit packagings, such as RFID, holograms, taggants, barcodes, and watermarks. The anti-counterfeit packaging has been segmented on the basis of usage feature into over, covert, forensic, and track & trace.

Increasing health risks due to the utilization of counterfeit food and beauty products is driving the market for anti-counterfeit packaging.

Counterfeit practices are more in developing nations as compared to developed nations. Hence, there will be a high demand for this technology in the APAC and RoW regions. 

Key Factors Impacting Market Growth:

  • Increase in awareness among companies about brand protection
  • Increase in consumer awareness about branded products
  • Support from governments on anti-counterfeit technology

Regional Analysis:

The anti-counterfeit packaging market by region has been segmented by North America, Western Europe, Eastern Europe, Asia Pacific, Middle East, and Rest of the World. North America, Western Europe, and Asia Pacific are estimated to be major regions for the anti-counterfeit packaging market during the forecast period. The high growth of supply chain activities to cater various industries and development of packaging solutions is key to the growth of the anti-counterfeit packaging market in this region. In addition to this development of cold chain systems to cater perishable goods and government regulations on packaging waste disposal is also governing the demand for the anti-counterfeit packaging market in this region. Major industries in these regions are estimated to be Food & Beverages Packaging, Healthcare & Pharmaceuticals, Clothing & Apparel, Electronics, and Others. The Asia Pacific amongst this with increasing trade activities and industrial growth is estimated to be one of the fastest-growing markets during the forecast period. Middle East region promises a strong market potential during the forecast period. The diversification of economic activities leading to industrial growth is key to the demand for the anti-counterfeit packaging market in this region. South America and Africa are emerging regions in terms of market demand during the forecast period.

Companies Covered: Alien Technology LLC., AlpVision, Avery Dennison Corp., Angstrom Technologies Inc., CCL Industries Inc., Sicpa Holding S.A., 3M, DuPont, Advanced Track & Trace, TruTag Technologies Inc., Spectra Systems Corporation, Atlantic Zeiser GmbH, Nosco Inc., and Zebra Technologies Corporation 

Key Developments:

  • In February 2019, Zebra Technologies Corporation (US) announced the acquisition of Temptime Corporation (US) to help create temperature monitoring packaging for the healthcare industry.
  • In November 2017, CCL Industries (Canada) announced the acquisition of Worldmark Ltd. (UK), a leading supplier of functional labels for leading designers and brand owners expanding their reach. 

Market Segmentation:

By Technology:

  • RFID
  • Hologram
  • Taggants
  • Barcodes
  • Watermarks 

By Usage Feature:

  • Covert
  • Overt
  • Forensic
  • Track & Trace 

By End User:

  • Food & Beverage Packaging
  • Healthcare & Pharmaceuticals
  • Clothing & Apparel
  • Electronics
  • Others 

By Region:

  • North America
    • By Country (US, Canada, Mexico)
    • By Technology
    • By Usage Feature
    • By End User
  • Western Europe
    • By Country (Germany, UK, France, Italy, Spain, Rest of Western Europe)
    • By Technology
    • By Usage Feature
    • By End User
  • Eastern Europe
    • By Country (Russia, Turkey, Rest of Eastern Europe)
    • By Technology
    • By Usage Feature
    • By End User
  • Asia Pacific
    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
    • By Technology
    • By Usage Feature
    • By End User
  • Middle East
    • By Country (UAE, Saudi Arabia, Qatar, Iran, Rest of Middle East)
    • By Technology
    • By Usage Feature
    • By End User
  • Rest of the World
    • By Region (South America, Africa)
    • By Technology
    • By Usage Feature
    • By End User

Reasons to Buy This Report:

  • Market size estimation of the global anti-counterfeit packaging market on a regional and global basis
  • The unique research design for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market


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