Augmented Reality (AR) is one of the latest technologies which is a blend of various interactive digital elements, such as buzzy haptic feedback, dazzling visual overlays, or other sensory projections that are integrated into the real-world environments. Pokemon Go is the most famous use case of augmented reality. Augmented reality is rapidly growing with its application can now be seen in daily life. AR has been integrated into various mobile applications such as Snapchat lenses, which is yet another popular application of AR. Major industry verticals including healthcare, automotive, entertainment, and gaming are boosting the adoption of augmented reality.

Key players in the market are investing significantly in the development of augmented reality technology. For instance, Google Inc, in January 2019, has launched new addons in its search engine that deploys the Google Lens and Augmented reality. This enables it to superimpose content and information into the real world. The major factors that are driving the growth of the augmented reality market are increasing investments by the major technology leaders in the development of AR products and applications, and growing demand for AR devices in the entertainment and healthcare sector.

AR applications require AR devices, due to which the hardware segment is expected to dominate the market during the forecast period. Companies such as Google Inc, Magic Leap, and Daqri LLC are focusing more on the development of AR devices. However, the health issues associated with the continuous use of AR devices are expected to restrain the market growth during the forecast period.

The global augmented reality market is valued at USD 1.54 Billion in 2020 and is anticipated to grow with a CAGR of 55.0% during the forecast period from 2020 to 2028. The major factors that are contributing to the growth of the market include increasing demand for AR devices from the various industry verticals including healthcare, and media and entertainment, among others. Also, increasing investments in the development of AR technology by the major players are driving the growth of the augmented reality market.

What does this Report Provide?

This report provides a detailed understanding of the global augmented reality demand from a qualitative and quantitative perspective with a forecast for the next 10 years. The report also provides dynamic indicators with a potential impact on the market during the forecast period and an in-depth analysis of the leading companies operating in the global augmented reality market. The major market drivers, challenges, and opportunities for the global augmented reality market have also been covered in the report. This report also includes the market shares of the leading companies operating in the augmented reality market, along with their production capacities and the growth strategies adopted by them.

Market Segmentation:

By Component:

• Hardware
  • Display & Projectors
  • Cameras
  • Semiconductor Component
  • Sensors
  • Position/Room Tracker
  • Others
• Software

By Type

• Head Mounted Display
• Head Up Display
• Handheld Device

By Technology

• Monitor Based Technology
• Near Eye Based Technology

By End-User Industry

• Aerospace & Defense
• Healthcare
• Enterprise
• Media and Entertainment
• Automotive
• Energy & Utilities
• Others

By Region:

North America Augmented Reality Market

• North America, by Country

• • US
  • Canada
  • Mexico
• North America, by Component
• North America, by Type
• North America, by Technology
• North America, by Application

Europe Augmented Reality Market

• Europe, by Country

• • Germany
  • Russia
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
  • Rest of Europe 

• Europe, by Component
• Europe, by Type
• Europe, by Technology
• Europe, by Application

Asia Pacific Augmented Reality Market

• Asia Pacific, by Country

• • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
  • Rest of Asia Pacific 

• Asia Pacific, by Component
• Asia Pacific, by Type
• Asia Pacific, by Technology
• Asia Pacific, by Application

Middle East & Africa Augmented Reality Market

• Middle East & Africa, by Country 

• • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

• Middle East & Africa, by Component
• Middle East & Africa, by Type
• Middle East & Africa, by Technology
• Middle East & Africa, by Application

South America Augmented Reality Market

• South America, by Country 

• • Brazil
  • Argentina
  • Colombia
  • Rest of South America

• South America, by Component
• South America, by Type
• South America, by Technology
• South America, by Application

Major Companies: Qualcomm Technologies Inc, Microsoft Corporation, Blipper Inc., Infinity Augmented Reality Inc., Google Inc., DAQRI, Samsung Electronics Corporation Ltd., Catchoom Technologies, Magic Leap Inc., Sony Corporation, PTC Inc., Wikitude GmbH, Zugara, Inc, Osterhout Design Group, METAIO’s SDK, Facebook, Inc., and Total Immersion, among others.

Objectives of this Report:

• To estimate the market size for the augmented reality market on a regional and global basis.
• To identify major segments in the augmented reality market and evaluate their market shares and demand.
• To provide a competitive scenario for the augmented reality market with major developments observed by key companies in the historic years.
• To evaluate key factors governing the dynamics of the augmented reality market with their potential gravity during the forecast period.

Customization:

This study is customized to meet your specific requirements:

• By sub-segment
• By client specific country component, type, technology, and application market analysis
• Pricing analysis along with the potential list of customers
• Product specific competitive analysis

For more information, contact: [email protected]