Beer Market, By Type (Lager, Ale, Pilsner, Stout, Others), By Category (Standard, Premium, Super Pre

Published Date: | Report Code : FA2059016


The Global Beer Market is projected to reach USD918.73 billion by 2028, growing at a CAGR of 2.1% during the forecast period.

Beer Market

Beer Market

Beer is generally prepared using four basic ingredients-malted cereal grains, hops, water, and yeast, and undergoes the process of fermentation over a certain period of time. In addition, flavoring ingredients, such as herbs and fruits, are used in beer. There are various types of beers available in the Beer market, among which, ale and lager are the two most commercially consumed beers. The primary difference between a lager and ale is the temperature level at which they are fermented. The ale is brewed at high temperature (60°-80°F), whereas, lagers are brewed at lower temperature (45°-60°F).

The consumption of beer has augmented in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. The implementation by craft beers of fresh ingredients and creative flavors, combining salty, fruity and tart aromas, has discovered growing attraction among the world's millennial audience. In addition, surge in female drinkers and unprecedented rise in youth population fuel the growth of the beer market. According to United Nations (2013) World Population Prospect, the global youth population is anticipated to reach 1.3 billion by 2030. Moreover, consolidation of on-premises distribution channels further supplements the beer market growth. There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the beer market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden where brewers are seeking to bring changes to the craft beer market.

Based on category, the standard segment is expected to hold the largest beer market share during the forecast period. This is due to increasing number of youth drinkers who prefer cheaper alcohol, specially during their college days. Also, a vast number of companies are into the production of standard beers.

Asia Pacific is expected to be the largest beer market for beer in the forecast period. This is due to the increasing youth population and increasing disposable income in the region. Europe is also expected to hold a significant beer market share for beer. Beer has been one of the most popular alcoholic drinks in this region for years and there is high preference for this drink. Countries like Germany and England are huge consumers of beer. Also, Germany holds the Oktoberfest, which is the worlds largest beer festival.

Beer Market

Beer Market

Key Factors Impacting Growth of Beer Market:

  • Increasing youth population and disposable income.

  • Increasing consumer preferences for beer over other alcoholic drinks.

  • Cultural changes and the adoption of western culture.

  • Introduction of new ingredients and innovative flavors.

Key Developments:

  • In February 2018, Heineken (Netherlands) opened a new brewery in Meoqui, Chihuahua, Mexico. The brewery is the company's seventh in Mexico, has an annual production capacity of 6 million hectoliters and will produce leading brands like Tecate, Dos Equis, and Heineken ®.

  • In June 2018, Carlsberg (Denmark) the Svyturys Brewery lastly opened its doors in the Klaipeda port region of Lithuania after a three-year reconstruction project. Here, beer enthusiasts can find a modern craft beer line, beer museum, gastrobar and shop, and conference and degustation halls, all under one roof. It is a joint investment between the Carlsberg Group and Brooklyn Brewery, further strengthening the partnership between the two brewers to excel in the European craft beer beer market.

What Does This Report Provide?

This report provides a detailed understanding of the global beer market from qualitative and quantitative perspectives during the forecast period. The report also provides dynamic indicators with potential impact on the beer market during the forecast period and an in-depth analysis of the leading companies operating in the market.

Market Segmentation:

By Type:

  • Lager

  • Ale

  • Pilsner

  • Stout

  • Others

By Category:

  • Standard

  • Premium

  • Super Premium

By Region:

  • North America

    • By Country (US, Canada, Mexico)

    • By Type

    • By Category

  • Western Europe

    • By Country (Germany, UK, France, Spain, Rest of Western Europe)

    • By Type

    • By Category

  • Eastern Europe

    • By Country (Russia, Turkey, Rest of Eastern Europe)

    • By Type

    • By Category

  • Asia Pacific

    • By Country (China, Japan, India, Rest of Asia Pacific)

    • By Type

    • By Category

  • Middle East

    • By Country (UAE, Qatar, Iran, Saudi Arabia, Rest of Middle East)

    • By Type

    • By Category

  • Rest of the World

    • By Region (South America, Africa, Rest of the World)

    • By Type

    • By Category

Companies Covered: Major Companies profiled in the report which are key players in the global beer market. Asahi Group Holdings Ltd, Anheuser-Busch InBev, Boston Beer Company, Breckenridge Brewery, Constellation Brands, Diageo PLC, Heineken NV, Interbrew Company, SABMiller PLC, United Breweries Group

Years Considered In The Study

Beer Market

Reasons to Buy This Report:

  • Market size estimation of the global beer market on a regional and global basis.

  • Unique research design for beer market size estimation and forecast.

  • Profiling of major companies operating in the beer market with key developments.

  • Broad scope to cover all the possible segments helping every stakeholder in the beer market.


We provide customization of the study to meet specific requirements:

  • By Segment

  • By Sub-segment

  • By Region/Country

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