Global Digital Asset Management (DAM) Market, By Product (Brand Asset Management, Library Asset Mana

Published Date: | Report Code : IT1958695


Market Dynamics

The high growth of Application Enterprise, Sales, Marketing, IT, Broadcast & Publishing, and Others in the emerging regions is expected to drive the demand of Global Digital Asset Management (DAM) Market during the forecast period. Some of the major end-use industries in the global digital asset management (DAM) market have been witnessing strong growth in the emerging region such as the Asia Pacific and the Middle East.

Segment Analysis

Digital asset management basically involves solutions for digital content storage, organization, search, retrieval, and sharing. DAM is a digital library that enables control of digital resources for staff, colleagues, contractors, and customers. This digital library involves images, pictures, files, audio, video, records, and presentations.

DAM market includes spending from end-user sectors on digital asset management solutions and services to store, organize, access, and share their rich media content. The service segment involves end-user spending on consulting, execution, and training & support. Some of the common digital asset management solutions are asset analytics, asset and metadata archiving, brand portals, creative tool integration, lifecycle & rights management, video management, and integration of web content management.

The global digital asset management market is growing with the increasing need to fulfill government mandates to maintain operational transparency, improve digital content, and reduce operational costs. Also, increasing demand for cooperative digital workflow, particularly for sales and marketing operations, has motivated end customers to implement enhanced digital asset management solutions and services. In addition, increasing IoT adoption and the proliferation of digital data contributed by mobile devices and computers in organizations are fueling the growth of the global digital asset management market.

Key Factors Impacting Market Growth:

  • Increased adoption of broadband internet

  • High demand for better collaboration processes and access to digital assets

  • High initial investment

  • Lack of skilled workforce

Regional Analysis

By region, the global digital asset management (DAM) market is estimated to be dominated by North America, Western Europe, and the Asia Pacific during the forecast period. With technological advancements and a cluster of global companies operating in these regions, these regions hold key to the growth and development of the global digital asset management (DAM) market during the forecast period. Most of the leading companies have operations in these regions to cater to the potential end-users in the respective region. The North America global digital asset management (DAM) market is further segmented by the US, Canada, and Mexico, whereas Germany, UK, France, Italy are estimated to be some of the major markets in Western Europe. Asia Pacific region is segmented by China, Japan, South Korea, India, and Australia. The Middle East and Eastern Europe are estimated to be potential markets with growing demand during the forecast period. Major countries in these regions include Russia, UAE, Saudi Arabia, Israel, and others.

Companies Covered: Canto, Adobe systems inc., Opentext corp., Webdam, SAS institute inc., Bynder, Celum, Mediavalet inc., Dam software nv, Pica9 inc., Widen enterprises inc., Workfront inc., North plains systems corp., Adam software nv, Cognizant technology solutions corp, EMC corporation, Hewlett-Packard (hp), IBM corporation, Opentext corporation, and Oracle corporation.

Market Segmentation:

By Product:

  • Brand Asset Management

  • Library Asset Management

  • Production Asset Management

  • Digital Supply Chain Services

By Component:

  • Solutions

  • Services

    • Consulting

    • System Integration

    • Training & Support

By Deployment:

  • On-Premises

  • Cloud

By Vertical:

  • IT & Telecom

  • BFSI

  • Media & Entertainment

  • Retail

  • Healthcare

  • Travel & Tourism

  • Education

  • Others

By Application:

  • Enterprise

  • Sales

  • Marketing

  • IT

  • Broadcast & Publishing

  • Others

By Region:

  • North America

    • By Country (US, Canada, Mexico)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

  • Western Europe

    • By Country (Germany, UK, France, Italy, Spain, Rest of Western Europe)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

  • Eastern Europe

    • By Country (Russia, Turkey, Rest of Eastern Europe)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

  • Asia Pacific

    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

  • Middle East

    • By Country (UAE, Saudi Arabia, Qatar, Iran, Rest of Middle East)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

  • Rest of the World

    • By Region (South America, Africa)

    • By Product

    • By Component

    • By Deployment

    • By Vertical

    • By Application

Reasons To Buy This Report:

  • Market size estimation of the global digital asset management (DAM) market on a regional and global basis

  • The unique research design for market size estimation and forecast

  • Profiling of major companies operating in the market with key developments

  • Broad scope to cover all the possible segments helping every stakeholder in the market


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