Global Beacon Management Software Market, By Component (Software and Services), By End User (Retail

Published Date: | Report Code : IT1933881

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Market Dynamics:

An increasing need for managing beacons and also awareness about proximity marketing is expected to drive the growth of Beacon Management Software Market during the forecast period. This has resulted in some of the key developments by companies operating in the market to consolidate their market positions and look for further niche opportunities.

A beacon is a device that transmits data to certain devices using Bluetooth. Public places such as malls have numerous beacons installed. Beacon management software helps to keep track of all the beacons installed at various places within an organization. It also gives insights into the activities of visitors and their responses to the messages they obtain.

Segment Analysis:

The beacon management software market has been segmented into components and end user. On the basis of component, the market has been segmented into software and services.

Based on end user, the market has been segmented into retail and non-retail. Beacon management software is used in retail more than non-retail, as retailers are now becoming aware of the benefits of proximity marketing. The messages sent from the Bluetooth Low Energy (BLE) signals of the beacons are customized to suit marketing strategies of companies using the beacon management software.

Key Factors Impacting Market Growth:

  • Awareness about proximity marketing
  • An increasing need for managing beacons
  • Development of smart cities

Regional Analysis:

By region, the beacon management software market is estimated to be dominated by North America, Western Europe, and the Asia Pacific during the forecast period. With technological advancements and a cluster of global companies operating in these regions, these regions hold key to the growth and development of the beacon management software market during the forecast period. Most of the leading companies have operations in these regions to cater to the potential end users in the respective region. 

The North America internet of beacon management software market is further segmented by US, Canada, and Mexico, whereas Germany, UK, France, Italy are estimated to be some of the major markets in Western Europe.  Asia Pacific region is segmented by China, Japan, South Korea, India, and Australia. The Middle East and Eastern Europe are estimated to be potential markets with growing demand during the forecast period. Major countries in these regions include Russia, UAE, Saudi Arabia, Israel, and others. 

Companies Covered: Kontakt.io, Estimote, Inc., Gimbal, Aruba Networks, Beaconinside GmbH, and Glimworm Beacons…

Market Segmentation:

By Component:

  • Software
  • Services

By End User:

  • Retail
  • Non-Retail

By Region:

  • North America
    • By Country (US, Canada, Mexico)
    • By Component
    • By End User
  • Western Europe
    • By Country (Germany, UK, France, Italy, Spain, Rest of Western Europe)
    • By Component
    • By End User
  • Eastern Europe
    • By Country (Russia, Turkey, Rest of Eastern Europe)
    • By Component
    • By End User
  • Asia Pacific
    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
    • By Component
    • By End User
  • Middle East
    • By Country (UAE, Saudi Arabia, Qatar, Iran, Rest of Middle East)
    • By Component
    • By End User
  • Rest of the World
    • By Region (South America, Africa)
    • By Component
    • By End User

Reasons to Buy This Report:

  • Market size estimation of the global beacon management software market on a regional and global basis
  • The unique research design for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market

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We provide customization of the study to meet specific requirements:

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