Global Multi-Touch Marketing Attribution Software Market, By Component (Solution, Services), By Depl

Published Date: | Report Code : IT1958400


Multi-touch Marketing Attribution Software is a marketing measurement method that evaluates the effect of each touchpoint on the transformation process and thus determines the importance of that particular touchpoint

For evaluating the efficiency of their marketing campaigns, marketers use the multi-touch marketing attribution solution. Attribution of multi-touch marketing allows marketers to obtain a thorough knowledge of the client trip across touchpoints. In order to provide a sophisticated function, the market suppliers give the multi-touch marketing attribution solution as standalone software or embedded with extensive marketing solutions. The solution enables companies to discover efficient marketing channels and to communicate better with their audience.

Segment Analysis

The cloud deployment type segment is anticipated to develop at a substantial pace in the days ahead in the multi-touch advertising attribution software industry. The cloud-based deployment type segment allows users to access the software from anywhere, like private computers, laptops, and mobile devices. The sort of cloud deployment provides simple deployment possibilities, minimal cost, simple upgrade and accessibility, and no original capital outlay to purchase the software. It also reduces IT budgets, decreases economic hazards and improves flexibility. The scalability and cost-effectiveness of cloud-based multi-touch marketing solutions are considerations that drive market growth.

Key Factors Impacting Market Growth:
    • Increasing corporate focus for optimizing marketing
    • Spending proliferation of big data and analytics 
    • Growing demand for B2B marketing attribution solutions 
    • Rising number of marketing channels for end customers

Key Development:

    • In October 2018, one of the leading B2B marketing engagement platform providers, Adobe acquired Marketo. This purchase 
      allowed Adobe  to offer its clients a mixture of the analytics, customization and content capabilities of Adobe 
      Experience Cloud with market leadership, account-based marketing and income allocation technology.
    • In October 2018, Oracle started a new SMB data cloud solution for B2B. The fresh solution aims to help B2B marketers 
      achieve 115 million IDs with digital advertising campaigns in more than 1.5 million SMBs. It would allow sales teams to 
      conduct account-based marketing to reach contacts across 48 sector and sub-industry sections at SMBs.
    • SAP launched Gigya SAP's Customer Data Cloud Solutions in May 2018. These are the only solutions on the market that are 
      based on the model of consent-based data. They allow custom marketing campaigns to be delivered. In addition, by 
      offering them with transparent, flexible and safe digital experience, they would assist organizations retain their 
      clients and boost the allegiance of their brands.
    • Merkle introduced the MIC 2.0 in India in April 2018. This solution integrates information and intelligence based on  
      individuals with major marketing cloud technologies and helps marketers provide customized customer experience.

Regional Analysis:

By region, the multi-touch marketing attribution software market has been segmented in North America, Europe, Asia Pacific, Middle East, and Rest of the World. The North America and Western Europe regions are estimated to register a stable demand during the forecast period with market recovery from recent slowdowns. North America region includes the US, Canada, and Mexico. The US is estimated to dominate this market with a sizeable share followed by Canada, and Mexico. The industrial sector is a major contributor to the US and Canada economies overall. Hence, the supply of advanced materials in production activities is critical to the overall growth of industries in this region. 

Western Europe region is dominated by Germany, the UK, France, Italy, and Spain. These countries also have a strong influence on the industrial sector resulting in sizeable demand for multi-touch marketing attribution software market.Asia Pacific is estimated to register the highest CAGR by region during the forecast period. The presence of some of the high growth economies such as China and India is expected to propel the demand in this region. Besides, this region has witnessed strategic investments by major companies to increase their market presence. The Middle East and Eastern Europe are estimated to be other key regions for the multi-touch marketing attribution software market with a strong market potential during the forecast period. Rest of the World consisting of South America and Africa are estimated to be emerging markets during the forecast period.

Companies Covered: Adobe, SAP, Visual IQ, Oracle, Neustar, LeadsRx, LeanData , Merkle, Roivenue, C3 Metrics, AppsFlyer, Equifax,, Manthan, and Oribi…

Market Segmentation:
By Component:
    • Solution
    • Services

By Deployment Type:
    • Cloud
    • On-premise

By Application:
    • Retail
    • FMCG
    • Telecom and IT
    • BFSI
    • Media and Entertainment
    • Healthcare
    • Travel and Hospitality
    • Others

By Region:
    • North America
        ◦ By Country (US, Canada, Mexico)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application
    • Western Europe:
        ◦ By Country (Germany, UK, France, Spain, Rest of Western Europe)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application
    • Eastern Europe:
        ◦ By Country (Russia, Turkey, Rest of Eastern Europe)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application
    • Asia Pacific
        ◦ By Country (China, Japan, India, Rest of Asia Pacific)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application
    • Middle East:
        ◦ By Country (UAE, Qatar, Iran, Saudi Arabia, Rest of Middle East)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application
    • Rest of the World
        ◦ By Region (South America, Africa)
        ◦ By Component
        ◦ By Deployment Type
        ◦ By Application

Reasons To Buy This Report:
    • Market size estimation of the multi-touch marketing attribution software market on a regional and global basis 
    • Unique research design for market size estimation and forecast 
    • Profiling of major companies operating in the market with key developments
    • Broad scope to cover all the possible segments helping every stakeholder in the market

We provide customization of the study to meet specific requirements:
    • By Segment 
    • By Sub-segment 
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