Online grocery Market, By Product (Meat & Poultry Products, Fresh Produce, Beverages & Dairy Product

Published Date: May 2020 | Report Code : IT2068268

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Online grocery Market, By Product (Meat & Poultry Products, Fresh Produce, Beverages & Dairy Products, Bakery, Breakfast & Cereal, and Others), Type of Shopper (Generation Z, Millenials, Generation X, Baby Boomers, and Silent Generation), And By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) – Market Size & Forecasting to 2028

COVID-19 Impact : Our team has been closely monitoring the current developments to identify the potential impact of COVID-19 on stakeholders and business processes across the value chain of industries. A special section about COVID-19 will be covered with the report to help companies in defining sustainable strategies.

Report Code : IT2068268

Status : Published May 2020

Global Online Grocery Market is estimated to grow at a CAGR of 27.63% during the forecast period. Online grocery stands for the purchase of fresh and packaged food through online portals. The easy availability of products through stores and online platforms and tedious commuting for grocery shopping is primary factor expected to drive the global online grocery market growth during the forecast period.

Key Factors Impacting the Growth of Online Grocery Market:

  • Growing demand for click & collect option and subscription option
  • High demand among Millennials and Generation Z
  • Awareness among consumers about the different shopping trends
  • Hectic schedules and increasing working population

The increasing demand or convenient and wide variety of products, being delivered to the consumers doorstep within a stipulated time is expected to offer promising growth opportunities in the market growth during the forecast period. However, concerns regarding the safety and freshness of fruits and vegetables is expected to hamper the adoption of online grocery during the forecast period.

The online grocery market segmentation is based on product, type of shopper, and region.

Type of Shopper Outlook:

Based on type of shopper the global online grocery market is divided into generation z, millennials, generation x, baby boomers, and silent generation. The growth of generation z with high penetration towards e commerce platform is expected to maintain its dominance through the forecast period in the global online groceries market.

Product Outlook:

On the basis of product the global online grocery market is parted into meat & poultry products, fresh produce, beverages & dairy products, bakery, breakfast & cereal, and others. High demand for beverages & dairy products from the end users is the reason behind the beverages & dairy products segment holding the largest market share in 2019.

Regional Outlook:

The regional analysis of global online grocery market includes segmentation by North America, Western Europe, Eastern Europe, Asia Pacific, Middle East, & Rest of the World. North America is expected to lead the market revenue of the online grocery market in 2019 and further estimated to dominate during the forecast period. Moreover, the highly awaked consumer and high availability of online based consumer in the market are expected to enhance the growth of the market. 

However, factors like increasing awareness about online grocery and continuously improving economic indicators in countries, including Japan, South Korea, Indonesia, Malaysia, and India are expected to drive the demand for online grocery in Asia Pacific region during the forecast period.

The report analyzes factors affecting the online grocery market from both demand and supply side and further analyses market dynamics affecting the market during the forecast year such as driver, restrain, opportunities and future trends. The report also provides comprehensive Porter’s model analysis on the online grocery market for all six regions namely; North America, Western Europe, Eastern Europe, Asia Pacific, Middle East and the Rest of the world.

Competitive Landscape

Major companies focusing on aggressive marketing, inclusion of new and advanced search variants in their online platforms and acquisition strategies to increase their respective market share in the global online grocery market during the forecast period. Major companies in the global online grocery market include AmazonFresh, LLC, Koninklijke Ahold Delhaize N.V., Fresh Direct, LLC., mySupermarket Limited, NetGrocer.com, Inc., Wal-Mart Stores, Inc., Safeway, Inc., ShopFoodEx, Schwan Food Company, My Brands Inc. BigBasket, Grofers, Papertap and among others.

Companies including the AmazonFresh, LLC, Koninklijke Ahold Delhaize N.V., Fresh Direct, LLC. mySupermarket Limited, NetGrocer.com held around 48% market share in 2018.

This report also includes the profiles of key online grocery market companies along with their SWOT analysis and market strategies. In addition, these competitive landscapes provide a detailed description of each company including future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launch, new product developments, and other latest industrial developments.

Key Developments in Online Grocery Market:

  • In 2020, Zomato an online food ordering and delivery app launched online grocery delivery services with the objective to deliver he groceries at their doorstep due to the nationwide lockdown in place to counter the spread of the COVID-19 pandemic
  • In 2019, Flipkart the Walmart-owned company launched the online grocery store 'Supermart' in Mumbai with wide product offering of 10,000 products, including 600 to 700 of its private labels. The company is working to build a dedicated supply chain for groceries.

What Does This Report Provide?

This report provides a detailed understanding of the global online grocery market from qualitative and quantitative perspectives during the forecast period. The report also provides dynamic indicators with potential impact on the market during the forecast period and an in-depth analysis of the leading companies operating in the market.

Market Segmentation:

By Product

  • Meat & Poultry Products
  • Fresh Produce
  • Beverages & Dairy Products
  • Bakery, Breakfast & Cereal
  • Others

 By Type of Shopper

  • Generation Z
  • Millenials
  • Generation X
  • Baby Boomers
  • Silent Generation

By Region:

  • North America Online Grocery Market
    • By Country (US, Canada, Mexico)
    • By Product
    • By Type of Shopper
  • Europe Online Grocery Market
    • By Country (Germany, Russia, UK, France, Italy, Spain, Rest of Europe)
    • By Product
    • By Type of Shopper
  • Asia Pacific Online Grocery Market
    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
    • By Product
    • By Type of Shopper
  • Middle East & Africa Online Grocery Market
    • By Country (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa)
    • By Product
    • By Type of Shopper
  • South America Online Grocery Market
    • By Country (Brazil, Argentina, Colombia, Rest of South America)
    • By Product
    • By Type of Shopper

Reasons to Buy This Report:

  • Market size estimation of the online grocery market on a regional and global basis
  • Unique research Usage for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market

Customization:

We provide customization of the study to meet specific requirements:

  • By Segment
  • By Sub-segment
  • By Region/Country

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