Optical Brighteners Market, By Chemical Type (Stilbene, Coumarin, Diphenyl Pyrazoline, Dicarboxylic

Published Date: | Report Code : CH1943859


The Optical Brighteners Market is expected to promise high growth owing to increasing demand from textile and plastic industries in recent years. Increasing demand from applications including paper, fabrics, detergents & soaps, synthetics & plastics, and others are expected to drive the growth of the market.

Optical brighteners are also known as optical brightening agents, fluorescent brightening agents or fluorescent whitening agents. These are chemicals that are added to detergents, textiles, plastics, etc., to improve the reflectivity of the blue light in them. The optical brighteners market is driven by factors, such as growing demand for optical brighteners from various industries, including detergents & soaps industry, paper industry, fabrics industry, etc.

Segment Insights

The stilbene chemical type segment is expected to account for a considerable share of the optical brighteners market due to its features, such as its ability to offer good chemical and thermal resistance, emit blue rays, provide effective brightness to fabrics. Moreover, stilbene is the first chemical, which is used for the purpose of optical brightening. Thus, stilbene chemical is widely used by many manufacturers of optical brighteners.

Optical brighteners are also used for color correction in cosmetics, shampoos, conditioners, etc., and the demand for cosmetics is on the rise. Hence, this is expected to propel the demand for optical brighteners. Based on the application, the detergent segment is expected to lead the market due to the increased manufacturing of fabric brightness promoting detergent.

Key Factors Impacting Market Growth:

  • Increasing demand from textile and plastic industries
  • Low cost of synthetic detergents
  • Availability of close substitutes
  • Fluctuating prices of raw materials 

Regional Analysis

On the basis of the region, the optical brighteners market has been segmented by North America, Western Europe, Eastern Europe, Asia Pacific, Middle East, & Rest of the World. North America and Western Europe are some of the major markets that are also traditional suppliers of chemicals such as specialty chemicals, bulk chemicals, and so on. Major companies in this market are headquartered in North America and Western Europe.  This region has been witnessing a number of transitions in terms of productions of chemicals and respective applications by end-use industries. The preference towards bio-based feedstock has been instrumental in the development of the green alternatives in these regions. Moreover, regulatory authorities have imposed strict guidelines with regard to environmental concerns and potential health hazards due to exposures. This has been more instrumental in the Western Europe region competitively. Some of the major economies in these regions include the US, Germany, UK, France, Canada, Italy, Spain, and so on.

The Asia Pacific and the Middle East are expected to register substantial growth in the optical brighteners market during the forecast period. This demand is with regard to the growth of major applications such as paper, fabrics, detergents & soaps, synthetics & plastics, and others. Major countries in the Asia Pacific region include China, South Korea, Japan, India, Australia, and so on. Middle East includes the UAE, Saudi Arabia, Iran, Israel, Egypt, and so on. Eastern Europe has been largely dominated by Russia and Turkey with operations of major chemical giants in the region.  Rest the World that includes South America and Africa has a strong potential for the optical brighteners market. There has been an increasing number of investments by global companies in these regions to strengthen their presence and tap the potential market. Major economies in these regions for the optical brighteners market include Brazil, South Africa, Nigeria, Argentina, Colombia, and others.

Companies Covered: Keystone Aniline Corp., BASF SE., 3V Sigma SpA, Aron Universal Ltd., Archroma, Deepak Nitrite Ltd., Clariant AG, and Huntsman Corp.

Market Segmentation:

By Chemical Type:

  • Stilbene
  • Coumarin
  • Diphenyl Pyrazoline
  • Dicarboxylic Acid
  • Cinnamic Acid

By Application:

  • Paper
  • Fabrics
  • Detergents & Soaps
  • Synthetics & Plastics
  • Others

By Region:

  • North America
    • By Country (US, Canada, Mexico)
    • By Chemical Type
    • By Application
  • Western Europe:
    • By Country (Germany, UK, France, Spain, Rest of Western Europe)
    • By Chemical Type
    • By Application
  • Eastern Europe:
    • By Country (Russia, Turkey, Rest of Eastern Europe)
    • By Chemical Type
    • By Application
  • Asia Pacific
    • By Country (China, Japan, India, Rest of Asia Pacific)
    • By Chemical Type
    • By Application
  • Middle East:
    • By Country (UAE, Qatar, Iran, Saudi Arabia, Rest of Middle East)
    • By Chemical Type
    • By Application
  • Rest of the World
    • By Region (Latin America, Brazil, Rest of the World)
    • By Chemical Type
    • By Application

Reasons to Buy This Report:

  • Market size estimation of the optical brighteners market on a regional and global basis
  • The unique research design for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market


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