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Protein Powder Market, by Source (Plant-based, Animal-based), Application (Sports Nutrition, Functional Food), Distribution (Supermarkets, Online Stores, Direct to Customers, Others) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) — Industry Trends and Forecast to 2030

COVID-19 Impact : Our team has been closely monitoring the current developments to identify the potential impact of COVID-19 on stakeholders and business processes across the value chain of industries. A special section about COVID-19 will be covered with the report to help companies in defining sustainable strategies.

The  Global Protein Powder Market is expected to value USD XX million in 2021, and is expected grow at a CAGR of XX% during the forecast period. Protein powder comprise concentrated sources of protein derived from plants (soybeans, peas, rice, potatoes, or hemp), eggs, and milk (casein or whey protein). Other components including added sugars, artificial flavors, thickening agents, vitamins, as well as minerals can be present in powders. Increasing awareness about the advantages of protein, such as increased vitality and simplified weight management are expected to drive the protein powder market. Rising standard of living of the middle-class population and an increase in disposable income are expected to boost the global protein powder industry. Protein powder has a lot of potential outside of the sports industry as well, which is expected to boost the protein powder market during the forecast period.

Rising demand for protein powder and its availability in retail shops is aiding in the growth of the protein powder industry in the global market. Protein powder was previously exclusively accessible at particular outlets such as fitness stores, specific retail stores, and drugstores, but now as the demand for protein powder has increased, it is available in supermarkets, and online stores, driving the protein powder industry in the global market.

Rising concern about health problems and changes in lifestyle are expected to provide growth opportunities for protein powder market. Furthermore, the growing number of young individuals using high protein supplements across diverse demographic profiles in various nations also provide several growth opportunities to the global protein powder market.

Protein powder's high price limits the market's growth in the worldwide market since it is out of reach for the majority of the middle-class. Furthermore, as the notion of veganism becomes more popular in society, it will stifle the worldwide market for animal-based protein powder during the forecast period.

Because of the increased availability of protein powder by major key players and the related advantages of protein supplements, the global protein powder industry is observing significant growth. Plant-based protein is mostly derived from peas, soy, and tree nuts, which are consumed by vegans. This is expected to contribute to market growth.

COVID-19 Impact on Global Protein Powder Market

The worldwide epidemic of COVID-19 has had a negative impact on people's daily lives, forcing economies into forced recession. People are caught between financial and health difficulties as a result of this scenario. Because of the disrupted supply chain network, the protein powder supplements industry has seen a significant drop in revenues as a result of the lockdown scenario and the post-lockdown situation. However, the market is expected to recover by the end of the second quarter of 2021.



Market Segmentation

The global protein powder market report has been segmented by source, application, distribution, and region.



Global Protein Powder Market, by Source

Based on source, the market is segmented into plant-based and animal-based. Among these segments, plant-based holds the largest market share in 2021 and is expected to remain largest during the forecast period. Increasing popularity of plant-based protein powder is expected to contribute to segment growth. Wheat, soy, pea, canola, rice, potato, hemp, oat, and almond are some of the plant sources for these goods.

Soy is the most common source, which contains all nine necessary amino acids. It also contains nutrients that help in muscle repair and absorption, such as glutamine, arginine, and branched chain amino-acids (BCAAs). Due to its organic and plant-based sources it grabs the attention among consumers as its support’s healthy ecological environment. Additionally, plant-based protein is carrying high demand from vegan consumers, which drives contributes to segment growth.

Global Protein Powder Market, by Application

Based on application, the market is segmented into sports nutrition and functional food. Among these segments, sports nutrition segment holds the largest market share in 2021 and is expected to remain largest during the forecast period.

Due to the exposure to a larger consumer base, including lifestyle and recreational users, the availability of sports nutrition products in supermarkets and convenience stores is expected to boost market growth. In addition, rising demand for sports nutritional supplements to enhance lean muscle growth, increase performance, aid in weight loss, and raise stamina are projected to fuel market growth during the forecast period. The segment's growth is also anticipated to be aided by an increase in the number of people participating in sports and other physical activities.

Global Protein Powder Market, by Distribution

Based on distribution, the market is segmented into supermarkets, online stores, direct to customers, and others. Among these segments, online stores segment holds the largest market share in 2021 and is estimated to remain largest during the forecast period. Increasing use of the internet for shopping is a significant element boosting product sales through online retailers due to increased convenience, competitive pricing offers, and the availability of a range of brands.

As demand for protein-based goods grows, pharmacies, fitness facilities, and chain retailers are adding more market space for various types of protein supplements. Online platforms are becoming more popular among small-scale retailers and organizations. As a result, online retailers are increasing their market share in the worldwide protein powder industry.

Global Protein Powder Market, by Region

Based on protein powder by region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and South America. Among these segments, North America holds the largest market share in 2021 and is estimated to remain largest during the forecast period. The regional market growth can be attributed to increasing consumer awareness about well-being and product advantages. Furthermore, in the North America, a strong focus on a better living combined with increased spending power is expected to be important drivers boosting the product demand during the forecast period.

TABLE 2: Global Protein Powder Market Overview

TABLE 2: Global Protein Powder Market Overview

 FIGURE 3: Global Protein Powder Market (USD MILLION), 2021–2030

FIGURE 3: Global Protein Powder Market (USD MILLION), 2021–2030

Recent Developments in Global Powder Protein Market

  • September 2020- The ADM updated and increased the protein range with modified pea proteins as well as wheat protein to enhance meat-like texture and broaden the plant-based protein inventory.
  • November 2020- Ingredion purchased Verdient Foods (Vanscoy, SK) with ownership rights to boost the company's sales revenue by establishing a new production plant in Canada.
  • December 2020- Cargill created pea-based protein with in Regional market in addition to the current protein to meet the growing demand for protein supplements in the Regional market.

Market Segmentation:

By Source

  • Plant-based
  • Animal-based

By Application

  • Sports Nutrition
  • Functional Food

By Distribution

  • Supermarkets
  • Online Stores
  • Direct to Customers (DTC)
  • Others

By Region

North America Protein Powder Market

  • North America, by Country
    • U.S.
    • Canada
    • Mexico
  • North America, by Source
  • North America, by Application
  • North America, by Distribution

Europe Protein Powder Market

  • Europe, by Country
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Europe, by Source
  • Europe, by Application
  • Europe, by Distribution

Asia Pacific Protein Powder Market

  • Asia Pacific, by Country
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Asia Pacific, by Source
  • Asia Pacific, by Application
  • Asia Pacific, by Distribution

Middle East and Africa Protein Powder Market

  • Middle East and Africa, by Country
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East and Africa
  • Middle East and Africa, by Source
  • Middle East and Africa, by Application
  • Middle East and Africa, by Distribution

South America Protein Powder Market

  • South America, by Country
    • Brazil
    • Argentina
    • Rest of South America
  • South America, by Source
  • South America, by Application
  • South America, by Distribution

Major Companies: In this report, the major companies studied are MusclePharm, Transparent Labs, The Bountiful Company, Abbott, BPI Sports LLC, Iovate Health Sciences International, Inc., Glanbia plc, Hoogwegt, Dymatize Enterprises LLC.

Objectives of this Report:

  • To estimate the market size for the global protein powder market on a regional and global basis.
  • To identify major segments in the global protein powder market and evaluate their market shares and demand.
  • To provide a competitive scenario for the global protein powder market with major developments observed by the key companies in the historic years.
  • To evaluate key factors governing the dynamics of global protein powder market with their potential gravity during the forecast period.
  • To evaluate the leading company-wise pricing analysis for the mentioned applications.

Key Questioned Answered in the Study:

  • What are major growth drivers and market trends that impacting on the global protein powder market?
  • What the market size both in terms of value and volume for global protein powder market?
  • Who are leading market players and who are the new market players that operate in the global protein powder market with an estimated market share?
  • What are the future investment pockets and opportunity in the global protein powder market?
  • Major list of customers and potential futuristic customer list along with an estimated buying volume.
  • Impact of COVID-19 on global protein powder market.


This study is customized to meet your specific requirements:

  • By sub-segment
  • By client-specific country, type, and application market analysis
  • Pricing analysis along with the potential list of customers
  • Product-specific competitive analysis

For more information, contact: [email protected] 

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