Smart Advertising Market, By Component (Hardware, Software, Services), End-Use (Corporate, Governmen

Published Date: April 2020 | Report Code : IT2064559

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Smart Advertising Market, By Component (Hardware, Software, Services), End-Use (Corporate, Government, Education, Food and Beverage), Product (Interactive Kiosk, Digital Billboard, Digital Poster, Others), and By Region (North America, Europe, Asia Pacific, Middle East & Africa, and South America) – Market Size & Forecasting To 2028

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Report Code : IT2064559

Status : Published April 2020

The Global Smart Advertising Market size was valued at USD 655.1 million in 2019 and is predicted to register a CAGR of 19.4% expected to succeed in USD 2,375.8 million by 2028. The potential of smart advertising to deliver highly customized multimedia content to focus on customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media as compared to standard printed billboards and posters by the buyer has led to an increased demand for smart advertising.

The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and hypermedia content to consumers through digital posters and billboards. Technological advancements like Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to supply personalization and tracking functionalities to advertisers. Aside from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. Within the current visually-cluttered digital environment, smart advertising has enabled companies to develop an ingenious, innovative, and improved DOOH advertising strategy employing a network of digital displays, digital posters, and interactive kiosks.

The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets like India and China is additionally expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries within the Asia Pacific region on the event of high-speed internet infrastructure as a part of smart city initiatives is additionally expected to drive the demand for smart advertising and digital billboards over the forecast period.

Key Factors Impacting the Growth of Smart Advertising Market:

  • In terms of components, the hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. this will be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places like airports, stations, and highways
  • In terms of product, the digital poster segment is anticipated to realize traction over the forecast period due to their growing deployment privately and commercial locations like business centers and shopping malls
  • In terms of end-use, the company segment is predicted to witness the fastest growth over the forecast period. this is often attributed to the increasing number of highly customized and artistic advertising campaigns undertaken by corporates to extend consumer engagement and drive sales
  • The Asia Pacific regional smart advertising market is predicted to register the very best CAGR over the forecast period. this will be attributed to the high expenditure on marketing by multinational companies that are striving to determine a robust presence within the emerging economies of India and China
  • Key players operating within the market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Include Ltd., Intersection, Changing Environments Inc., IKE Smart City, Exterion Media (UK) Limited, and Captivate, LLC

The Smart Advertising market segmentation is based on Component, End-Use, Product, and region.

Component Outlook:

Based on the component, the market for smart advertising has been segmented into hardware, software, and services. The hardware segment dominated the market in 2018. The segment is additionally anticipated to emerge as the fastest-growing segment over the forecast period due to the increased installation of outside digital billboards also as indoor digital posters and interactive kiosk networks by DOOH media companies worldwide.

To improve the delivery of customized advertising content, DOOH media companies are specializing in integrating high definition cameras and advanced sensors like smoke, vibration, and proximity sensors with their conventional digital displays. These hardware systems, backed by technologies like AI and Machine Learning (ML), play a serious role within the identification and classification of consumers based on multiple attributes like age, gender, mood, and site. Hence, these factors play a key role in driving the expansion of the hardware segment.

End-Use Outlook:

Based on end-use, the market for smart advertising has been segmented into corporate, government, education, food & beverage, et al. The corporate segment dominated the market in 2018 and is additionally anticipated to emerge because of the fastest-growing segment over the forecast period. The segment growth is often attributed to the increasing number of creative and innovative advertising campaigns being executed by multi-national companies and large-scale enterprises with a big global or regional presence. Smart advertising is anticipated to play a key role in enabling corporations to increase their reach and consumer engagement at major public destinations and also in improving their consumer interactions.

Furthermore, DOOH network operators are that specialize in the mixing of advanced electronic and knowledge and communication technologies like AI, ML, sensors, and cameras in conventional digital displays. These technologies have enabled media agencies and advertisers to unleash their creativeness and make unique and interesting advertisement campaigns to spice up customer awareness and drive conversions. As a result, the company sector is now a number one adopter of smart advertising to tell the target consumers regarding new offerings, provide information regarding new offers and discounts, and to effectively communicate and build brand awareness within the market.

Product Outlook:

Based on the product, the market for smart advertising has been segmented into interactive kiosks, digital posters, digital billboards, et al. The digital billboard segment dominated the market in 2018 due to the increased focus of OOH media companies on replacing conventional billboards with smart digital billboards that have wireless connectivity and a spread of sensors. These smart billboards also are a serious component of several smart city initiatives and offer a considerable revenue generation capability for the local municipalities.

However, the digital poster segment is anticipated to emerge as the fastest-growing segment over the forecast period. There has been an increasing deployment of digital posters in commercial and private locations like business centers, community centers, and shopping malls. Furthermore, the increasing adoption of digital posters in transit advertising like city metro and buses and for street-side advertising is additionally anticipated to propel the market growth over the subsequent six years.

Regional Outlook:

The North American regional marketplace for smart advertising dominated the worldwide market in 2018. The presence of several leading DOOH media companies, high advertising spending by companies, and the availability of high-speed wireless internet infrastructure within the region are the key growth drivers of the regional market. Furthermore, the first adoption of emerging technologies for customer engagement and business growth are a number of the opposite major factors driving the increased adoption of smart advertising within the North American regional market.

The Asia Pacific regional smart advertising market is projected to emerge because of the fastest-growing regional market over the forecast period. This will be attributed to the increased focus of multinational companies on creative advertising to determine a robust presence in high-potential and emerging economies like China and India. Furthermore, the continual rise in investment in the rollout of the high-speed internet infrastructure, rising number of smart city initiatives, and therefore the presence of major electronic component manufacturers within the region also is expected to drive the deployment of digital displays and other smart advertising products within the region.

Competitive Landscape

Key players operating within the market include Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media (UK) Limited, JCDecaux Group, Include Ltd., Intersection, IKE Smart City, Changing Environments Inc., and Captivate. These market players are engaged in developing innovative solutions to enhance the adoption of DOOH and smart advertising by corporates worldwide. For example, in 2018, JCDecaux Group launched the Viewed Impressions for Out Of Home (VIOOH), a worldwide platform to enable programmatic trading of DOOH advertising. VIOOH also will enable clients to personalize the advertising content for specific locations supported geolocation, time, day, promotions, and events employing a custom-built Content Management System (CMS).

This report also includes the profiles of key Smart Advertising market companies along with their SWOT analysis and market strategies. In addition, these competitive landscapes provide a detailed description of each company including future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launch, new product developments, and other latest industrial developments.

Key Developments in Smart Advertising Market:

In October 2018, JCDecaux acquired APN Outdoor, an OOH media company in Australia. The acquisition enabled the former to expand its operations within the high-potential Australian market.

In May 2019, Clear Channel Outdoor Holdings Inc. is a specialized outdoor advertising company majorly that specializes in digital advertisements on streets and airports. The company features a wide global business network consisting of roughly 14,000 digital displays spread across 30 countries.

Exterion Media (UK) Limited features a strong presence in European countries including the Netherlands, U.K., France, Spain, and Ireland. The corporate also offers research & data services for analyzing the effectiveness of advertising campaigns.

What Does This Report Provide?

This report provides a detailed understanding of the global Smart Advertising market from qualitative and quantitative perspectives during the forecast period. The report also provides dynamic indicators with potential impact on the market during the forecast period and an in-depth analysis of the leading companies operating in the market.

Market Segmentation:

By Component

  • Hardware
  • Software
  • Services

By End-Use

  • Corporate
  • Government
  • Education
  • Food and Beverage
  • Others

By Product

  • Interactive Kiosk
  • Digital Billboard
  • Digital Poster
  • Others

By Region:

  • North America Smart Advertising Market
    • By Country (US, Canada, Mexico)
    • By Component
    • By End-Use
    • By Product
  • Europe Smart Advertising Market
    • By Country (Germany, Russia, UK, France, Italy, Spain, Rest of Europe)
    • By Component
    • By End-Use
    • By Product
  • Asia Pacific Smart Advertising Market
    • By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
    • By Component
    • By End-Use
    • By Product
  • Middle East & Africa Smart Advertising Market
    • By Country (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa)
    • By Component
    • By End-Use
    • By Product
  • Rest of the World Smart Advertising Market
    • By Country (Brazil, Argentina, Colombia, Rest of South America)
    • By Component
    • By End-Use
    • By Product

Reasons to Buy This Report:

  • Market size estimation of the Smart Advertising market on a regional and global basis
  • Unique research Usage for market size estimation and forecast
  • Profiling of major companies operating in the market with key developments
  • Broad scope to cover all the possible segments helping every stakeholder in the market

Customization:

We provide customization of the study to meet specific requirements:

  • By Segment
  • By Sub-segment
  • By Region/Country

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