The global ostomy care market size was valued at US$ 1.98 billion in 2018 and is expected to grow at a CAGR of 4.2% over the forecast period. Ostomy care comprises products such as accessories and bags. Ostomy bag is attached to the patients’ skin by skin adhesives and is used as a receptacle for the collection of fecal material or urine following an ileostomy ureterostomy, or colostomy.

There are various types of ostomy care accessories, such as pouch closures, pouch cover, seals/barrier rings, and stoma caps/hat. The increasing prevalence of colon and bladder cancer is likely to raise the demand in the stoma care and accessories industry. Ostomy surgeries are also called bowel diversion, which is a surgical procedure for diverting normal movement of the intestinal contents of the patient’s body. This is majorly undertaken during the removal of a diseased bowel.

Ostomy surgery can be permanent or temporary. Ostomy surgeries of the bowel include colostomy, continent ileostomy, ileoanal reservoir, and ileostomy. Such surgeries help patients suffering from cancer of the rectum or colon, those who have an injury in the large or small intestine, or/and those who suffer from IBD (Inflammatory Bowel Disease). A growing number of stoma surgeries are one of the key drivers for the growth of the global ostomy care market.

Likewise, the growth of the global ostomy care market is being driven by factors such as increasing incidence of bladder cancer, inflammatory bowel disease, and colorectal cancer. Also, rising geriatric population, increasing awareness activities undertaken for educating patients about the use of ostomy products, the presence of an efficient reimbursement system in developed countries, and technological developments in ostomy products are some of the important factors in driving the growth of the global ostomy market.

Increasing prevalence of inflammatory bowel diseases such as ulcerative colitis or Crohn’s disease, fecal incontinence, intestinal cancer, and diverticular disease, rising development of new products in ostomy care, and increasing healthcare expenditure are some other important factors that are likely to foster the global ostomy care market over the forecast period. On the other hand, factors such as weak economies in developing regions and lack of reimbursement for ostomy care bags are anticipated to have a negative effect on the global ostomy care market in the forecast period.

Though there were no substantial advancements in the ostomy bags market in the past few years, the advancements in ostomy care accessories are anticipated to majorly impact market growth. For instance, stom-i Alert Sensor is a new device developed by 11Health and Technologies Limited which offers warnings to ostomy patients when the bag is filled. It is a single-use device that can be used for up to 3 months. It is clipped on the ostomy bag for addressing the capacity of output in the bag. It sends notifications to patients via a mobile app, message, or email. Such developments are expected to boost market growth over the predicted period.

Global Ostomy Care Market, By Product Type

On the basis of the product, the global market is segmented into ostomy accessories and ostomy bags. The bags segment is further divided into type, usability, and surgery type. The ostomy bags segment is expected to hold major market share during the forecast period due to the rise in the number of patients undergoing ostomy surgeries (colostomy, ileostomy, or urostomy), technological developments in the segment, and the presence of effective reimbursement system in developed countries.

Global Ostomy Care Market, By Applications

On the basis of applications, the global ostomy care market is divided into hospitals, home care settings, and specialty clinics. The rising demand for home healthcare services will be supporting the expansion of this end-user segment over the forecast period. Likewise, the number of patients who have undergone ileostomy, colostomy, and urostomy surgeries need ostomy care during their lifetime. This has raised the demand for home care services.

Global Ostomy Care Market, By Geographical Regions

In terms of geographical perspective, the global ostomy care market is segmented into North America, Eastern Europe, Western Europe, Asia Pacific, and the Middle East and Africa. Among these regions, the European market for ostomy care held the largest share in 2019. The dominance of the European market can be attributed to the growing patient population, increasing geriatric population who is more prone to have gastrointestinal disorders that require ostomy procedures, and a favorable reimbursement landscape. The European nations have less birth rates and higher life expectancy. The growing aging population indicates future growth in the incidence of cancers of the colon and bladder problem, incontinence, and IBD.

Key Market Developments:

• In July 2019, Coloplast launched two stoma care products under the SenSura Mo family, i.e., SenSura Mio Kids and SenSura Mio Baby. The new products are offered especially for kids and premature babies. In addition, the company also exposed the guidelines offered by stoma care nurses with high experience in treating kids and babies living with a stoma.
• KANAV Healthcare introduced ostomy care appliances in India with one and two-piece type ostomy pouching systems for ileostomy, urostomy, and colostomy.

Some Key Findings of the Global Ostomy Care Market Report Include:

• A comprehensive analysis regarding the parent market.
• Year-on-year growth of the global ostomy care market in terms of value and volume.
• Past and upcoming progress of the global market.
• A region-wise and country-wise analysis of the global ostomy care market to get the share and growth details in these areas.
• The key factors which are impacting the consumption pattern of consumers across number of regions and countries.
• Strategic Frameworks of the global ostomy care market to boost the growth journey.
• Wide-ranging insights regarding the current R&D activities performed by each market service provider.

Key players operating in the global ostomy care market are BAO-Health, Perma-Type, Coloplast A/S, ALCARE Co., Ltd., Flexicare Medical Limited, Hollister Incorporated, B. Braun Melsungen AG, Nu-Hope Laboratories, Inc., and Welland Medical Limited

Market Segmentation:

By Product

• Ostomy Care Bags
• Surgery Type
• Usability
• System Type
• Ostomy Care Accessories
• Cleansers
• Creams
• Pastes & Powders
• Deodorants
• Others

By Application

• Hospitals
• Clinics
• Ambulatory Surgery Centers
• Home Care

By Region:

• North America
• Western Europe
• Eastern Europe
• Asia Pacific
• Middle East
• Rest of the World